The guys at WebsOptimization are some of the most talented and honest individuals. They want to build great products and work with you long-term. There's no requirement that I've shared that they haven't been able to do. Even with the distance barrier, there wasn't much of a language or communication barrier, ever.

Mighty, CEO,
ridehire client
cluth review

Project Overview

RideHire is a limo service marketplace operating in the US markets. The marketplace uses technology to add transparency and trust in the competitive private limousine, and charter bus rental industry in the USA. The platform provides real-time online quotes for renting limousines, party buses, etc.

Mighty Inyang, the CEO of RideHire posted the requirement for building the solution for the first time in 2017 on Upwork. He was tired of working with Indian and Canadian agencies who failed at meeting his requirement of building a complex price aggregation system for his idea.

RideHire MVP Product


The client was looking to build an MVP for a limo booking service with in-built real-time price aggregation system.

The problem - limo rental is an unorganized industry with so many variables for calculating a fair and accurate fare in real-time. For example, hourly rates differed based on the season/event such as Christmas eve, prom night, New Year's Eve. On top of that, the hourly charges depended on driver's gratuity, location fee, hour of pickup, etc.

Being in a different region and economy altogether made things harder. To build a solution required our team to gain deep insights and understanding of the limo charter and tour industry including tolls, fuel costs, surcharges, etc. Then convert all the variables into a functional mathematical equation, and finally turn it into a scalable and accurate solution that users can use.

Project Challenges




We created a dynamic algorithm based on all the industry parameters including the fuel costs, location, special event prices (surge cost), surcharge, driver gratuity, etc. The algorithm was converted, transformed and deployed into a fully-functional MVP platform where users can log in and check the price of hiring a limo or party bus in real-time.

We also improved the price aggregation algorithm by evolving the base algorithm and adding more mathematical rules. Plus, we added several other functionalities such as Google Maps integration, dynamic quotes based on industry trends, and surge in demand.

The MVP was further evolved to create a responsive platform that anyone can use to find info about limo rentals, book a limo or charter bus, and place hourly booking requests.

RideHire Platform Features

For Agencies and Service Providers

  • Manage vehicle fleet
  • Manage bookings
  • Set your own hourly price based on season, time etc.
  • Receive a quote request
  • Blackout vehicle
  • Receive direct payment in account via Stripe Integration

For End-users

  • Search vehicle
  • Book a vehicle
  • View real-time quotes
  • Request for a personalized quote
  • Book a vehicle online

Tech Stack Used


The client was able to successfully launch a functional MVP within just three months after failing to create something for more than three years. Our solution helped RideHire validate the business idea and go on to develop a powerful solution that's simple, intuitive, and saves time.

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    Launched a solution that caters to the complete customer journey in limo rental space — search, discover, get quotes, book a limo, and pay online.
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    75% savings in time due to automatic quote generation for limo rentals across multiple locations
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    Grab an additional earning opportunity by adding marketplace capabilities for other vendors in the niche

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